“Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.”
-Basic Attention Token website
BAT works in tandem with the web browser, ‘Brave’. It’s a privacy centred, open-source, ad and tracker blocking browser, that uses BATs as a native token to anonymously calculate consumer’s attention to reliably compensate publishers for their content.
Boasting one of the fastest sell-out crowd sales in history, the Basic Attention Token ICO raised $35 million USD in 30 seconds.
At the time of writing:
- 1 BAT = $0.205092 AUD
- Market cap: $254,122,716 AUD
- Circulating supply: 1,239,066,787 BAT
- 24hr volume: $12,559,921 AUD