“Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.”
-Basic Attention Token website
Founded by the creator of JavaScript and the co-founder of Mozilla and Firefox, Brendan Eich, Basic Attention Token is an ERC- 20 token that was established to address the challenges faced by consumers, publishers and advertisers within the online advertising ecosystem. The project hopes that by utilising BATs, participants within the network can benefit from greater privacy, transparency and increased efficiency, all the while receiving rewards for using the platform.
BAT works in tandem with the web browser, ‘Brave’. It’s a privacy centred, open-source, ad and tracker blocking browser, that uses BATs as a native token to anonymously calculate consumer’s attention to reliably compensate publishers for their content.
Boasting one of the fastest sell-out crowd sales in history, the Basic Attention Token ICO raised $35 million USD in 30 seconds.
At the time of writing:
- 1 BAT = $0.205092 AUD
- Market cap: $254,122,716 AUD
- Circulating supply: 1,239,066,787 BAT
- 24hr volume: $12,559,921 AUD